Whether it’s a classic Omega, a retro-inspired Vacheron Constantin, or a genuine mid-century Piaget, these pieces remind us that good design is truly timeless.

Vintage watches have proven their enduring appeal, from the wrists of Hollywood stars to the collections of avid horology enthusiasts. Whether it’s a classic Omega, a retro-inspired Vacheron Constantin, or a genuine mid-century Piaget, these pieces remind us that good design is truly timeless. As they continue to resurface on red carpets and in everyday fashion, it’s clear that vintage watches aren’t just relics of the past—they’re treasures of the present.

The modern fascination with vintage watches is fueled by several key factors:

• Heritage and Storytelling: Vintage watches carry histories that modern pieces often lack, offering wearers a tangible connection to a bygone era.
• Sustainability: In an age of environmental consciousness, choosing vintage aligns with the ethos of reusing and cherishing high-quality craftsmanship.
• Craftsmanship and Rarity: Vintage watches often feature hand-finished details and artisanal techniques, standing apart in a mass-produced world. Their scarcity adds to their mystique and desirability.
• Cultural Influence: With celebrities regularly showcasing these pieces, vintage watches have gained renewed visibility and status as modern luxury essentials.

Usher and his Vintage Piaget

Usher’s choice of a vintage Piaget Polo watch at the 2024 BET Awards beautifully underscores the current fascination with vintage timepieces. While accepting his Lifetime Achievement Award, Usher paired his sleek outfit with a 24mm 18k yellow gold Piaget Polo from the late 1970s. The watch featured a diamond pavé dial and a basket-weave bracelet, blending jewelry-like opulence with the precision of a hand-wound movement. This particular model was sourced by Analog:Shift, showcasing the rarity and prestige that vintage pieces bring to modern red carpets​

The Piaget Polo is a significant nod to horological history. Originally produced between 1979 and 1990 in limited numbers, this model's exclusivity and iconic 1970s aesthetic have made it a sought-after collector's item. Usher’s watch aligns with the broader trend of smaller, more elegant vintage designs making a comeback among men’s fashion. His selection not only complements his personal style but also highlights the rising appeal of understated yet luxurious timepieces​

Usher’s choice reinforces how vintage watches are being embraced as both fashion statements and symbols of timeless elegance. Celebrities like Rihanna, Timothée Chalamet, and others have similarly leaned into this vintage resurgence, demonstrating that classic designs can be every bit as striking as contemporary ones​